Program Description

Lead Generation & Sales Assistance

Pre-qualified leads

Automatically receive qualified leads prioritized by your region, program level and certification level. Notification of leads are e-mailed with a link to your personalized Partner Program portal where the can be viewed and registered (“claimed”).

Deal Registration

Register your major deals to obtain higher volume margins and special account exclusive sales and pre-sales tech support.

Volume Discount

Back-end rebates are available for achieving volume requirements. Please contact your [e-mail].

Partner Locator

Partner look-up, prioritized by program and certification level (higher qualified resellers listed first to reward commitment). Sorted by zip codes and map-based.

Not For Resale

NFR access and product is available at a significant discount to Partners and their employees, allowing you to benefit from Xano products at work and home.

Joint Promotions

Participate in joint regional promotions including promotional e-mails, ads, events, etc. Also includes direct phone line access and easy-to-use form to requested MDF participation for proposed joint activities.

Effective Communications

Monthly Newsletter and Periodic Emails

This is not spam, but valuable information requested by our partners. Includes special announcements, applicable alliance deals, updated Q&A, and sales tools.

Partner Program Contact Info

You have complete direct access to the Partner Program Manager if you need to know anything about the Partner Program, have any problems or suggestions, or need help with a deal.

On-line Portal Resource

Market Information

Learn market trends to determine which verticals to target, what they prefer, and more.

Competitive Analysis

Review the latest matrix that shows how Xano products compare to the competition. Great resource if you’re in a competitive bid.

Sales Tools

Download professional sample ad, postcard or e-mail templates to jump-start your own promotional campaign.

White Papers & Case Studies

Great when a client needs some technical convincing

Sales Presentations

Download, personalize, and present with professionally created PowerPoint presentations. You are ready to sell immediately.

Brand Leverage

Review branding guidelines, logo usage, and leverage the Xano brand to enhance your image. Includes a graphics library.

Tech & Sales Support & Training

Free Training

Get up to speed on the product, sales approach, and installation within the self-paced FREE training.

Priority Reseller Tech Support

Go straight to the top of the queue for quick tech support.

Xano Partner Program Requirements

Qualify as a VAR

Must qualify as a VAR with:

a) Face-to-face selling / Video Chat b) Provide 1st line post-sale support c) Have outbound sales reps d) Sell complementary products and have install/integration capabilities e) Must register on Xano’s Partner website and complete the application

In addition, the program has three levels of authorization to reward those Partners that demonstrate the highest level of commitment.